A Brill Collective programme
You have built something that works. Now you are at a crossroads with how to grow it, and every direction sounds reasonable.
Look Both Ways is how we help you choose one. We test each option against the market outside the business, then against what the business can carry.
You finish with one direction, the reasons behind it, and a plan for the next 90 days.
The growth options founders bring us
These are the directions people bring us. Each one is defensible on its own. Listing options takes an afternoon. Choosing one decides the year.
We put your list side by side and work out which one the market wants and the business can carry.
An opportunity is only worth taking if the business can carry it.
Outside In
What the market wants, who would buy it, who else is already there, and how much demand there really is.
Inside Out
What it does to the margin, who would run it, what it costs the team, and what you would have to drop to make room.
Run both views over the same option and you get one of five answers: stop it, fix it, double down on it, build it, or park it for now.
The private programme
We start by finding the problems, the ones you know about and the ones you do not. Then our team joins yours and carries the work through, from the decision to the rollout.
This is for businesses that want senior hands on it from day one. Scope and fee depend on the work, so we agree both on a call.
Discuss the private programmeThese details are for the six-week cohort. We confirm the right route before you begin.
Starts
26 October
Length
Six weeks
Fee
USD 1,600
How to apply
Two starting points, depending on how sure you are.
If you are still weighing it up
Eight questions, about two minutes. It shows you which part of the business to look at before the next decision.
Take the diagnosticIf you know you want in
The next cohort starts 26 October and places are limited. Secure your place and we send the pre-work.